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Chief Marketing Officer, Canadian Olympic Committee

Derek Kent, BA'92
Chief Marketing Officer, Canadian Olympic Committee

Derek Kent, a bilingual Montreal native, is a seasoned marketing and communications executive with experience in marketing, brand management, public relations, public affairs, consumer products and digital marketing. He leads the Canadian Olympic Committee's (COC) Sales, Marketing and Communications functions and oversees the development of innovative corporate sponsorship programs delivering maximum return-on-investment to the COC's Corporate Partners while leveraging the Canadian Olympic Team brand.

Prior to his work with the COC, Derek served as US Media Relations Director for NIKE, Inc. He acted as its lead US spokesperson, led the New York media relations office, and was a member of the company’s global communications leadership team. Previously, he was a Senior Manager, Corporate Communications, NIKE, Inc. at its company world headquarters in Portland, Oregon, planning and executing communications campaigns and counselling C-suite executives. He also served as Head of Corporate Communications at Nike Canada where he led all of its communications strategies, including the highly successful RUNTO 10K race and was part of the team named Marketing Magazine’s Marketer of the Year. During his time at Nike, Derek acted as a spokesperson at three Olympic Games.

Before joining Nike, Derek was a Vice President at the Toronto-based Veritas Communications, Inc., where he created and led the execution of communications programs for top Fortune 500 brands. He began his career as a political advisor to the Minister of Justice and Attorney General and served as the Press Secretary to the Minister of Health in Ottawa. He also played key roles on several winning election campaign teams.

He is a member of the board of trustees at the Pat Fletcher Scholarship Foundation. He is a graduate of Western University and played for the Mustangs rugby team. He has completed two Toronto marathons, and plays hockey and golf. He will resides in Toronto with his wife and two children.

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